Why do Exponential Companies Emphasize Design Thinking?

a person typing on the computer.

Running and scaling a business can be quite complex. It requires complete dedication, constantly modifying business dynamics, dealing with multiple stakeholders, meeting the ever-growing consumer demands, and preparing for all sorts of possible circumstances.

In this ever-evolving IT landscape, finding a way to digitize and automate processes to enhance workflow productivity and efficacy is now more important than ever. Big multi-million conglomerates are using innovation and leveraging advanced technologies to grow their businesses with cost-effective methods.

How is this all possible? The answer is design thinking.

Design thinking is a methodology that involves delving deep into consumer needs and approaching problems by putting a group of humans at the center of the problem. Design thinking unlocks a new perspective for people to look at a problem.

In a digital-first world, we must shift our focus back to humans and strategize in a way that puts their needs at the center. You can accumulate and structure data with advanced analytical tools, but first and foremost, it’s important to find out what to do with it and who will this benefit.

If you’re looking to incorporate human-centric computing into your business, IT professionals at Vates are here to help. As one of the leading software development firms in South America, we are committed to leveraging advanced technologies to help you scale your business exponentially and sustainably.

We have a combined experience of over thirty years in providing the most reliable IT and software solutions to our clients. Our team of industry-leading software engineers and developers can help you understand the different aspects of design thinking and find robust IT solutions to make your business thrive.

Having said that, let’s take a comprehensive look at design thinking and how it’s helping companies digitally transform their businesses.

The Steps of Design Thinking

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1. Empathy

One of the first components of design thinking is developing empathy.

With empathy, you will have a better chance of approaching an issue from a user’s point of view. You will be putting human needs before everything else and devise strategies accordingly.

Building a software product that fulfills the specific needs and requirements of your target audience will not only build brand loyalty but help you understand certain pain points that you can easily address. Once you have insight into what’s missing from your products, you can enhance the consumer experience significantly by filling any gaps.

2. Creating a Description of the Design Problem

Once you have insights obtained from empathy, you can start to create a detailed and comprehensive description of the design problem. Use this information to set parameters that also allow creative suggestions for devising actionable solutions.

The solutions must also be scalable and shouldn’t be based on unattainable materials or technology.

3. Ideation

a woman writing on a board.

Ideation is the process where a diverse group of people sits together to brainstorm and contribute ideas. This allows the company to stay laser-focused on the exact needs of its customers and clients while gathering big ideas that can help it scale its business.

Ideation also helps to unlock unparalleled opportunities for the company since you’re encouraging a large group of people to share unique ideas.

4. Creating Solutions

Now that you have the ideas, it’s time to create the solutions. The solutions will depend on the problems that have been identified.

During this step, it’s important to keep taking feedback from project stakeholders and users, so you know that your strategy is working.

5. Testing the Final Product

a person sitting and writing in their notebook.

Once you’ve developed your product and mitigated all issues, you can start a beta testing phase to observe how it functions. This phase can also be used to collect feedback from users and identify any bottlenecks and hitches.

The Benefits of Design Thinking

people sitting and working in the office.


Having a Connection with Your Customers

One of the most crucial parts of building brand loyalty is having a deep understanding of your target audience. You can significantly improve the quality of your services and products by putting the needs of your consumers first. This is why ExOs are always on top of the game when it comes to meeting customer demands.

Gaining a Competitive Edge

Design thinking is an effective approach to finding innovative solutions. This human-centered strategy helps to create products that users will love to use and purchase. This is exactly what will give you a competitive edge over your competitors.

You can streamline business operations, reduce production timelines, and become more efficient with prototyping.

Enhanced Customer Experience

Design thinking can help you improve the customer experience and generate higher engagement. This allows businesses to generate higher revenue while boosting productivity.

Improved Sales Interactions

Sales interactions are essential for the growth of any business. With design thinking, you can improve sales interaction with your customers. You can even encourage the sales team to use this approach to devise innovative solutions that can be offered to potential customers. You can create visual representations of how your creative solutions can expedite sales.

Ready to elevate your business to the next level? Partner with us at Vates today.

We are one of the top IoT solutions and consulting firms in South America and are committed to going above and beyond for our clients to help them find robust technological solutions.

Our team of qualified IT professionals can help you build a platform from scratch or make modifications to your company’s existing IT infrastructure. With our leading-edge technologies and high-quality software testing services, you can transform your business into an exponential organization.

Our range of services includes software testing, IoT solutions, consulting services, agile software developmentbig data consultation services, custom software development services, Jira service management, IT augmentation services, and much more.

We also work in multiple time zones, and our IT specialists are available 24/7 to help you address the needs of your global clientele. Get started with us today by dropping us a message here.


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